Su #storytelling e owned, earned , paid media. #PR #communication #mediarelations #marketing
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“That’s why PR, marketing, communications and customer service have to work together to achieve their goals through a new story marketing cycle that involves content curation, creation, amplification and analytics:
Curating content allows brands to develop story ideas, stay on top of industry trends and establish an authoritative voice that resonates with their communities. The trick is to develop a group of content creators across functions that consistently shares interesting articles, posts, videos and more with each other – and then your clients or customers.”
